Insight Generation
Developing an insights process
The insights derived from the data collected by medical teams should significantly influence brand strategy. Unfortunately, many medical teams accumulate substantial amounts of data without a systematic approach to derive insights.
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We will work with you to enhance the data collection process, establish a framework for generating insights, and ensure that cross-functional processes are in place to share these insights effectively, contributing to overall strategy.
Insight generation can be divided into two broad areas, the 'known unknown' and the 'unknown unknown'
The known unknown
The data that Medical collects enables us to formulate hypotheses to generate insights.
To create actionable insights, we need to test these hypotheses.
We'll develop processes with you to create insights.
Discovered Insights
The Unknown Unknown
Medical teams gather extensive data from various interactions with Key Opinion Leaders (KOLs), congress events, clinical trial activities, and more.
We will work with you to develop an insights process to uncover the 'unknown unknown' and generate insights
